A few weeks ago, we had a conversation about the Facebook win against Google and what it means for you. We spoke about how weʼre now sharing more than searching, and how to create content thatʼs optimized for this change in behavior. Fast forward. The Age Of Facebook In case youʼve been living under a rock for the past week, Facebook was the only thing anyone was talking about. At F8, Facebook announced new tools and plans for how theyʼre going to make “people at the center of the web”. Just like when Microsoft dominated tech in the 90s, Facebook will dominate how you and your constituents not just share information, but how you experience the web. But donʼt take my word for it. Read Michael Arringtonʼs take on this new Age Of Facebook. 3 Ways Facebook Will Radically Change Your Nonprofit
The first steps will be to allow users to share their preferences all over the damned internet with the implementation of “like” button (users take note of the privacy issue), a Recommendations Plugin and a Social Bar.
1. Instant Recognition. Facebook announced the Open Graph API, which will allow nonprofits to integrate a variety of Facebook user data into their website – without requiring users to be logged in to your site. This means that users will instantly share their Facebook data with your website site simply by visiting. For example, visitors could simply “like” a petition about an issue before congress instead of having to fill out a lengthy form.
2. Personalized Recommendations. Facebook has released aRecommendations Plugin, which allows your nonprofit to automatically recommend content on your site based on what a visitorʼs Facebook friends liked. In Mark Zuckerburgʼs words, “The power of the open graph is that it helps to create a smarter, personalized web that gets better with every action taken.”
3. Stronger Communities. Facebook will soon release a Social Toolbar allowing visitors to your website the ability to meet other people with similar interests, invite them to be friends, view and comment on their walls and even chat live. This will make it much easier for you to create a Facebook community space right on your website.The new Facebook Social Graph open API also means that developers all over the world will be creating new tools and plugins that you can integrate in your website – for free. This is very similar to the WordPress model, which has been very successful. And this is only the beginning…
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