How to Use Facebook for Business (and non-profits)

An increasing number of non-profits are expanding their social media efforts with Facebook Pages and Facebook Groups.
And for good reason:

 Facebook is one of the largest social media sites on the web: 

· More than 200 million active users 
· More than 100 million users log on to Facebook at least once each day 
· More than two-thirds of Facebook users are outside of college 
· The fastest growing demographic is 35 and older And their users are very active: 
· Average user has 120 friends on the site 
· More than 4 billion minutes are spent on Facebook each day 
· More than 30 million users update their statuses daily 
· More than 6 million users become fans of Pages each day Hubspot, an inbound marketing company in Cambridge Ma., recently published a free book for businesses looking to use Facebook.
I was curious how useful “How to Use Facebook for Business” would be for my typical non-profit client, so I downloaded it (no email required!) and read through the 22- page guide.

“How to Use Facebook for Business” includes the following topics – all very useful for any non-profit: 

· Why you should be on Facebook – business value overview (also applies to non- profits!)
· Facebookʼs ad builder can be used to research potential supporters by filtering on age, location and interests.
· How to create an engaging Facebook Page to encourage wall comments – seen by all of commenterʼs friends.
· How to use the FBML application to add HTML content to your page.
· How to get search engine credit from Facebook with the HTML application.
· Using Facebookʼs analytics to measure traffic on your Facebook Page.
· A Facebook reference guide and glossary.